opked.blogg.se - Save pinterest video

The platform introduced the story pin in 2021. There was no video option on the explore page until November of 2016 when it was first introduced to let users watch native videos.īecause of the popularity of this function, Pinterest introduced promotional video pins in August of 2017, allowing businesses to advertise their brands with promoted ads.

The platform has great organic reach, so your videos will have a good chance of getting discovered by people who don’t even follow you.Īlthough Pinterest started out as an image-sharing site, it now supports animations, GIFs, and video.

Your content stays relevant for a long time after you upload, unlike on other social media.

Run targeted campaigns based on your audience’s interest.

Get into the audience’s mind by finding out what’s trending on the platform.

Around 90% of weekly pinners use Pinterest to make purchase decisions.This also means that Pinterest users are open to finding and trying new businesses. 97% of top searches on Pinterest are unbranded.

Not convinced about Pinterest? Here are some more facts: So, if your target audience falls under this umbrella, then it’s a great place to run ads and generate traffic for your website. And Gen Z is the fastest-growing user base. And depending on the characteristics of your audience, you’ll be happy to know how useful it can be for your business.Įvery month, 444 million people visit Pinterest to get inspiration for their next purchase.Ībout 60% of these are women, but the platform also has a growing male audience. Well, it’s actually much bigger than that. Do you think Pinterest is just a mood board for brides-to-be or for girls who are dreaming of a room makeover?